No desire from Apple to create a PDA Steve Jobs believes that cell phones will eventually carry the PDA information Americans carried cell phones, Blackberries, & MP3 players 2007 Cell providers marketing to kids & teens Boost in consumers wanting smart-phones3 Motorola losing 2% of market share 1 month after iPhone launch3 Google reveals cell phone software4Ĥ Apple SWOT Analysis Strength Weakness Opportunity Threat Strategy Canvas 6 Paths Risk Assessment Post Launch Successģ History of Industry 2002-20032 2007 Very successful iPod sales 2 Overview Industry Pre-Launch 5 Forces Analysis 4 Actions Framework
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